THE BULGARI HOTEL BEIJING

THE ORIGIN OF EXQUISITENESS The history of Bulgari began in 1884, when the Greek silversmith Sotirio Bulgari opened his first Bulgari workshop in Rome. Soon after, Bulgari abandoned traditional jewelry design in favor of bolder, more unique and more confident designs. Inspired by the infinite inspiration of Rome, the design features of Bulgari jewelry turned to use the extraordinary color combination of semi-precious stones and gems to create dazzling jewelry with exquisite craftsmanship and unlimited creativity. In the 1950s and 1960s, the beautiful life in Italy, Bulgari's jewelry attracted the attention of the international jewelry industry, and it began to prosper in the following decades. Today, Bulgari still rewrites the rules unremittingly, with unique creativity and impressive brilliance in the luxury world. SYMBOLIC STYLE Bulgari jewelry reflects the essence of the brand better than any other category of goods. Over the years, some series and styles have become representatives of Bulgari style. Fiore is a theme that Bulgari often repeats, and it is also a testament to the eternal charm of nature's bright gems. The BVLGARI BVLGARI trademark jewelry, inspired by ancient Roman coins, was first introduced in the 1870s. It undoubtedly opened a new era of Bulgari design and experimentation. Monete is one of the most famous Bulgari designs. The first jewelry of the series was launched in the 1960s, and the brand has since been closely connected with the Eternal City. Serpenti's snake is a symbol of wisdom, power and rebirth. The shape of the snake appears time and time again, becoming a classic series of Bulgari jewelry. The Parentesi series launched in the 1980s was the first time Bulgari used modular design jewelry. The series is composed of multiple individual elements, which are then connected one by one by hand. Tubogas has smooth and flexible lines. The Tubogas wristband was first introduced in the 19th century. The new style in the 70s once again set off waves. Now the series has become the brand's icon.