Salvatore Ferragamo

Company address
Location:
Германия, Берлин , Kurfürstendamm 194, 10707 Berlin, Germany
Service types
About company
SALVATORE FERRAGAMO'S BRAND IDENTITY IS A MOSAIC MADE UP OF VALUES, ACTIONS, MEMORIES, PEOPLE AND OBJECTS. PATCHWORK AND RAINBOWS ARE PROFOUND DEFINING AESTHETIC AND CONCEPTUAL ELEMENTS THAT BELONG TO THE BRAND AND ITS NARRATION. HENCE THE DECISION TO TELL SALVATORE AND FERRAGAMO IN THE FORM OF A GLOSSARY, BY DEFINING KEYWORDS WITH INDEPENDENT VALIDITY, BUT WHICH ARE GIVEN NEW MEANING BY BEING INCORPORATED INTO A SINGLE OVERALL PATCHWORK. A STORY MADE UP OF FRAGMENTS AND TERMS IS CERTAINLY UNEXPECTED: THE BALANCE BETWEEN THE CLASSIC AND THE EXPERIMENTAL IS ULTIMATELY AN UNMISTAKABLE QUALITY OF THE BRAND, AS IS THE DYNAMIC SUGGESTED BY THE GLOSSARY, AN OPEN WORK THAT CAN ALWAYS BE SUPPLEMENTED AND IMPROVED.
Salvatore Ferragamo